(If you are looking for the article Malcolm Gladwell mentioned on his blog and ESPN, what you want is here).

I write articles on decision making. Here are all. Here are some:

Goldstein, Daniel G., Johnson, Eric J. & Sharpe, William F. (2008). Choosing Outcomes Versus Choosing Products: Consumer-Focused Retirement Investment Advice. Journal of Consumer Research, 35 (October), 440-456.

Theories of Decision Making

Financial Decision Making

Medical Decision Making

Managerial Decision Making

But most of my articles are here.