(If you are looking for the article Malcolm Gladwell mentioned on his blog and ESPN, what you want is here).

I publish articles on behavioral economics / judgment and decision making. All of them are listed on my CV, but here are a few:

Goldstein, Daniel G., Johnson, Eric J. & Sharpe, William F. (2008). Choosing Outcomes Versus Choosing Products: Consumer-Focused Retirement Investment Advice. Journal of Consumer Research, 35, 440-456.

Hershfield, H. E., Goldstein, D. G., Sharpe, W. F., Fox, J., Yeykelis, L., Carstensen, L. L., & Bailenson, J. N. (2011). Increasing saving behavior through age-progressed renderings of the future self. Journal of Marketing Research, 48, S23-S37.

Theories of Decision Making

Financial Decision Making

Medical Decision Making

Managerial Decision Making