Daniel Gray Goldstein

Assistant Professor of Marketing
London Business School
Regent's Park, Sussex Place
London, NW1 4SA, UK
+44 (0) 20 7000 8611
dgoldstein [at] london [dot] edu

Career Overview

2005- Assistant Professor of Marketing, London Business School.

2002  Research Scientist, Columbia University, Center for the Decision Sciences.

2000  Director of Business Development & Products. Fatwire Corporation, New York.

1999  Research Scientist, Max Planck Institute, Berlin, Germany.

1998  Visiting Scholar, Harvard University, Department of Psychology (host: Dan Gilbert).

1998  Visiting Scholar, Stanford University, Department of Management Science and Engineering.

1997  Otto Hahn Medal, Germany.

1997  Research Scientist, Max Planck Institute, Munich, Germany.

1997  Ph.D. in Psychology, The University of Chicago.

1995  Doktorand, Max Planck Institute, Munich, Germany.

1994  MA in Psychology, The University of Chicago.

1993  Bachelor of Science with Honors and Distinction, University of Wisconsin – Madison. Computer Science and Comparative Literature (double major).

1990  Exchange student, Université de Provence Aix-Marseille III, Faculté des Lettres. Aix-En-Provence, France.

1987  Diploma, Winston Churchill High School, Potomac, MD.

Citation count

Citations: 525 (mid 2008)
H-index: 8
Web Of Science, articles & chapters, Winter '08. For articles only, without chapters, see Researcher ID: A-7479-2008.

Articles

Goldstein, D. G., Johnson, E. J., & Sharpe, W. F. (in press). Choosing Outcomes Versus Choosing Products: Consumer-Focused Retirement Investment Advice. Journal of Consumer Research. [Download]

Göritz, A. S., Wolff, H.-G. & Goldstein, D. G. (in press). Per-capita payments as a longer-term incentive in online panels. Behavior Research Methods.

Gigerenzer, G., Hoffrage, U., & Goldstein, D. G. (2008). Fast and frugal heuristics are plausible models of cognition: Reply to Dougherty, Franco-Watkins, and Thomas (2008). Psychological Review, 115(1), 230-237. [Download]

Gigerenzer, G., Hoffrage, U., & Goldstein, D. G. (2008). Postscript: Fast and frugal heuristics. Psychological Review, 115(1), 238-239. [Download]

Goldstein, D. G. & Taleb, N. N. (2007). We don't quite know what we are talking about when we talk about volatility. Journal of Portfolio Management, 33(4), 84-86. [Download]

Weber, E. U., Johnson, E. J., Milch, K. F., Chang, H., Brodscholl, J. C. & Goldstein, D. G. (2007). Asymmetric discounting in intertemporal choice: A Query Theory account. Psychological Science, 18(6), 516-523. [Download]

Goldstein, D. G. (2007). Getting attention for unrecognized brands. Harvard Business Review, 85(3), 24-28. [Link]

Goldstein, D. G. & Goldstein, D. C. (2006). Profiting from the long tail. Harvard Business Review, 84(6), 24-28. [Link]

Johnson, E. J., Steffel, M. L. & Goldstein, D. G. (2005). Making better decisions: From measuring to constructing preferences. Health Psychology, 24(4), S17-S22. [Download]

Johnson, E. J. & Goldstein, D. G. (2004). Defaults and donation decisions. Transplantation, 78(12), 1713-1716. [Download]

Johnson, E. J. & Goldstein, D. G. (2003). Do defaults save lives? Science, 302, 1338-1339. [Download]

Goldstein, D. G. & Gigerenzer, G. (2002). Models of ecological rationality: The recognition heuristic. Psychological Review, 109, 75-90. [Download]

Gigerenzer, G. & Goldstein, D. G. (1996). Reasoning the fast and frugal way: Models of bounded rationality. Psychological Review, 103, 650-669. [Download]

   - Reprinted in T. Connolly, H. R. Arkes & K. Hammond (Eds.). Judgment and decision making: An interdisciplinary reader (Second edition, 2000). Cambridge: Cambridge University Press.
   - Reprinted in P. E. Earl (Ed.). (2001). The Legacy of Herbert Simon in Economic Analysis . Cheltenham: Edward Elgar Publishing.
   - Reprinted in W. DeBondt (Ed.). (2005) The Psychology of World Equity Markets. International Library of Critical Writings in Economics. Cheltenham: Edward Elgar Publishing.

Gigerenzer, G. & Goldstein, D. G. (1996). Mind as computer: The birth of a metaphor. Creativity Research Journal, 9, 131-144. [Download]

Under Review and In Preparation

Göritz, Anja S., Wolff, H.-G. & Goldstein, D. G. (under review). Payments via Paypal as an incentive in longitudinal web-based studies. Target: Public Opinion Quarterly.

Goldstein, D. G. & Gigerenzer, G. (in preparation). Fast and frugal forecasts. Target: International Journal of Forecasting.

Pachur, T., Todd, P. M., Gigerenzer, G., Schooler, L. J. & Goldstein, D. G. (invited) Is ignorance an adaptive tool? A review of recognition heuristic research. In Todd, P.M., Gigerenzer, G., and the ABC Research Group, Ecological rationality: Intelligence in the world. New York: Oxford University Press.

Goldstein, D. G. (invited 2009). The role of fast and frugal heuristics in the explanation of action. In P. Hedström & P. Bearman (Eds.) The Oxford Handbook of Analytical Sociology. Oxford University Press.

Johnson, E. J. & Goldstein, D. G. (invited). Decisions by default.

Goldstein, D. G., Johnson, E. J., Herrmann, A. & Heitmann, M. (invited). Defaults and choice architecture. Harvard Business Review.

Goldstein, D. G. & Imai, K., Göritz, A. S. & Gollwitzer, P. M. (2008). The subtle psychology of voter turnout. Working paper. [Download as working paper from SSRN]

Goldstein, D. G., Johnson, E. J., & Sharpe, W. F. (2008). A new way to measure consumer risk preferences. Revise and resubmit, Marketing Science. [Download as working paper from SSRN]

Smith, C. N., Goldstein, D. G., & Johnson, E. J. (2008). Smart defaults: From hidden persuaders to adaptive helpers. Working paper. [Download as working paper from SSRN]

Marewski, J. N., Gaissmaier, W., Schooler, L. J., Goldstein, D. G., & Gigerenzer, G. (2008). Strategy Selection by Default: The Recognition Heuristic in Federal and State Elections. Manuscript in preparation.

Books

Gigerenzer, G., Todd, P. M., & The ABC Group. (1999). Simple Heuristics That Make Us Smart. New York: Oxford University Press.

Book Chapters

Goldstein, D. G. & Gigerenzer, G. (in press). The recognition heuristic and the less-is-more effect. In C. R. Plott & V. L. Smith (Eds.), Handbook of Experimental Economics Results. North Holland: Elsevier.

Borges, B., Goldstein, D. G., Ortmann, A., & Gigerenzer, G. (in press). The recognition heuristic: A fast and frugal way to investment choice. In C. R. Plott & V. L. Smith (Eds.), Handbook of Experimental Economics Results. North Holland: Elsevier.

Johnson, E. J. & Goldstein, D. G. (2006). Do defaults save lives? In S. Lichtenstein & P. Slovic (Eds.), The Construction of Preference. (pp. 682-688). New York: Cambridge University Press.

Goldstein, D. G. Arkes, H. R., Beckenkamp, M., Cooter, R., Ellickson, R. C., Engel, C., Guthrie, C. P., Hertwig, R., Kurzenhaeuser, S., & Weber, E. U. (2006). How do heuristics mediate the impact of law on behavior? In G. Gigerenzer and C. Engel (Eds.), Heuristics and the Law. (pp. 439-465). Cambridge: MIT Press.

Goldstein, D. G., Gigerenzer, G., Hogarth, R. M., Kacelnik, A., Kareev, Y., Klein, G., Martignon, L., Payne, J. W.& Schlag, K. (2001). Why and when do simple heuristics work? In G. Gigerenzer and R. Selten (Eds.), Bounded Rationality: The Adaptive Toolbox. Cambridge: MIT Press.

Goldstein, D. G. & Gigerenzer, G. (1999). The recognition heuristic: How ignorance makes us smart. In Gigerenzer, G., Todd, P. M. & the ABC Group, Simple Heuristics That Make Us Smart (pp. 37-58). New York: Oxford University Press.

Gigerenzer, G. & Goldstein, D. G. (1999). Betting on one good reason: The Take The Best heuristic. In Gigerenzer, G., Todd, P. M. & the ABC Group, Simple Heuristics That Make Us Smart. New York: Oxford University Press.

Borges, B., Goldstein, D. G., Ortmann, A., & Gigerenzer, G. (1999). Can ignorance beat the stock market? In Gigerenzer, G., Todd, P. M. & the ABC Group, Simple Heuristics That Make Us Smart. New York: Oxford University Press.

Czerlinski, J., Goldstein, D. G., & Gigerenzer, G. (1999). How good are simple heuristics? In Gigerenzer, G., Todd, P. M. & the ABC Group, Simple Heuristics That Make Us Smart. New York: Oxford University Press.

Proceedings and Other Publications

Johnson, E. J. & Goldstein, D. G. (2006). The daily defaults that change lives. Financial Times, Aug. 29. [Link]

Goldstein, D. G. & Johnson, E. J. (2006). Do defaults make a difference. Marketing Insight, 5, 14-15.

Goldstein, D. G. & Gigerenzer, G. (1996). Satisficing inference and the perks of ignorance. In G. Cottrell (Ed.) Proceedings of the Eighteenth Annual Conference of the Cognitive Science Society. (pp.137-141). Mahwah, NJ: Erlbaum.

Goldstein, D. G., Sharpe, W. F., & Blythe, P. W. (1999). The distribution builder: An interactive tool for assessing investor risk preferences. Proceedings of the Third International Stockholm Seminar on Risk Behavior and Risk Management, Stockholm, Sweden.

Goldstein, D. G., Blythe, P. W. & Sharpe, W. F. (1999). Assessing the risk preferences of individual investors. Proceedings of the International Association for Research in Economic Psychology, XXIVth Annual Colloquium, Belgirate, Italy.

Goldstein, D. G. (2002). Content management. BEA WebLogic Developer's Journal, 1(8).

Goldstein, D. G. (1997). Models of bounded rationality for inference. Doctoral thesis, The University of Chicago. Dissertation Abstracts International, 58(01), 435B. (University Microfilms No. AAT 9720040).

Honors and Awards

London Business School Research Fellow of Marketing, 2008-2009.

London Business School Research Fellow of Marketing, 2007-2008.

Elected to Executive Board, 2007-2010, Society for Judgment and Decision Making.

Best Paper Award, 1999, International Stockholm Seminar on Risk Behavior and Risk Management. (25,000 SEK / $3,500 award.)

Otto Hahn Medal, Germany, 1997.

Outstanding Student Papers Award, Eighteenth Annual Conference of the Cognitive Science Society, 1996.

Morton-Murphy Award for Outstanding Student Activity, The University of Chicago, 1995. (2 chosen annually from entire student body.)

Iron Cross Honor Society, The University of Wisconsin – Madison, 1992 (20 chosen annually from over 40,000 students.)

Honors Degree, The College of Letters of and Science, The University of Wisconsin--Madison. (Less than 5 percent of class.)

Service

Editorial Boards

2008 - International Journal of Research in Marketing

Service to Professional Organizations

2007-  Executive Board (Elected Member): Society for Judgment and Decision Making.
2007-  Newletter Editor: Society for Judgment and Decision Making.
2007-  Appointed Academic Member: Behavioral Finance Forum.
2006-  Judge: Financial Services Forum Awards for Marketing Effectiveness, United Kingdom.
2006-  Advisory Board: Centre for Economic Learning and Social Evolution (ELSE) of the Economic and Social Research Council (ESRC), United Kingdom.

Funding Agency Panels

2007    Review Panel: Excellence Initiative by the German Federal and State Governments to Promote Science and Research at German Universities.

University Service

2007-  Co-founder (with Lionel Page): Economics of Behaviour and Decision Making Seminar Series. Collaboration between Westminster Business School and London Business School.
2006-  Ph.D. Committee: London Business School.
2006-  Examinations Board: London Business School.
2005-  Faculty Sponsor: London Business School Acting Club.

Program Committees

2009 - Society for Consumer Psychology Conference
2008 - Association for Consumer Research Conference
2007 - Association for Consumer Research Conference
2007 - Association for Consumer Research Pre-Conference on Consumers Online

Reviewer

Acta Psychologica; Applied Cognitive Psychology; Association for Consumer Research; Cognitive Science Society; European Journal of Cognitive Psychology; Journal of Behavioral Decision Making; Journal of Consumer Research; Journal of Experiemental Psychology: Learning, Memory, and Cognition; Journal of Marketing Research; Judgment and Decision Making; Management and Organization Review; Management Science; Medical Decision Making; Organizational Behavior and Human Decision Processes; Psychological Review; Social Cognition; Society for Judgment and Decision Making

Media Mentions

Bloomberg Business News
ESPN (2006)
Exame - Brazil (2007)
Financial Times (2006)
Haaretz - Israel (2007)
Los Angeles Times (2008)
Malcolm Gladwell's Web log (2006)
New York Times (2005)
New York Times Freakonomics Blog (2007, 2008)
Psychology Today (2007)
Science News (1999)
Time Magazine (2003, 2007)
Washington Post (2008)

Selected Presentations

Goldstein, D. G. (2008). Competitive symposium participant. European Marketing Academy Conference, Brighton.

Goldstein, D. G. (2007). Invited Presentation. Department of Marketing and Organisation. Katholieke Universiteit, Leuven, Belgium.

Goldstein, D. G. (2007). Invited Presentation. School of Psychology, University of Plymouth.

Goldstein, D. G. (2007). Presenter. Economics of Behaviour and Decision Making Seminar, Westminster Business School.

Goldstein, D. G. (2007). Competitive paper. 21st Research Conference on Subjective Probability, Utility, and Decision Making (SPUDM21), Warsaw.

Goldstein, D. G. (2007). Competitive symposium discussant on "Experience-Based Decisions", 22nd Research Conference on Subjective Probability, Utility, and Decision Making (SPUDM22), Warsaw.

Goldstein, D. G. (2007). Invited presentation. Behavioral Decision Making Colloquim, Anderson School of Management, UCLA.

Goldstein, D. G. (2007). Invited presentation. Department of Psychology, University College London.

Goldstein, D. G. (2007). Invited presentation. London Judgment and Decision Making Group.

Goldstein, D. G. (2006). Invited presentation. Faculty of Psychology, University of Basel, Switzerland.

Goldstein, D. G. (2006). Invited presentation. Wellcome Trust Centre for Neuroimaging, University College, London, United Kingdom.

Goldstein, D. G. (2006). Invited presentation. Financial Services Authority, United Kingdom.

Goldstein, D. G. et al (2006) Competitive Roundtable: How to do (better) Web-based Research. Association for Consumer Research Conference, Orlando, FL.

Goldstein, D. G. (2006). Invited presentation: Consumer Preferences for Investment Products. Conumer Behavior and Bounded Rationality Conference. Economic and Social Research Council Center for Economic Learning and Social Evolution, University College London.

Goldstein, D. G. (2006). Invited paper. Behavioural Finance and Market Efficiency Conference, Warwick Business School, United Kingdom.

Goldstein, D. G. (2006). Competitve paper. Yale Conference on Collaborative and Interdisciplinary Marketing Research.

Goldstein, D. G. (2006). Competitve paper. Marketing and Public Policy Conference, Long Beach, CA.

Goldstein, D. G. (2006). Invited presentation. Leeds University Business School Center for Decision Research.

Goldstein, D. G. (2006). Invited presentation. London School of Economics.

Goldstein, D. G. (2005). Defaults as Queries: How Defaults Change Preferences. Society for Judgment and Decision Making Conference. Toronto.

Goldstein, D. G. (2005). Enabling Consumers To Specify Risk Preferences Directly as an Example Of Transformative Consumer Research. Association for Consumer Research Conference, San Antonio.

Goldstein, D. G. (2005). Measuring consumer risk-return preferences. London School of Economics.

Goldstein, D. G. (2005). Risk Aversion and Loss Aversion in Retirement Investors. 20th Research Conference on Subjective Probability, Utility, and Decision Making (SPUDM20), Stockholm.

Goldstein, D. G. (2005). Measuring consumer risk-return preferences. Harvard Business School.

Goldstein, D. G. (2005). Measuring consumer risk-return preferences. Singapore Management University.

Goldstein, D. G. (2005). Measuring consumer risk-return preferences. Zicklin School of Business, Baruch College.

Goldstein, D. G. (2005). Risk aversion and loss aversion in retirement investors. Fordham University Business School.

Goldstein, D. G. (2005). Measuring consumer risk-return preferences. The Eller College of Business and Public Administration, University of Arizona.

Goldstein, D. G. (2004). Risk aversion and loss aversion in retirement investors. Society for Judgement and Decision Making 2004 Annual Conference, Minneapolis.

Goldstein, D. G. (2004). Risk aversion and loss aversion in retirement investors. The Ninth Behavioral Decision Research in Management Conference, Duke University.

Goldstein, D. G. (2004). Individual differences in loss aversion in investors. MIT Sloan School of Business.

Goldstein, D. G. (2003). Consumers, Risk, and Loss Aversion. University of Pennsylvania Wharton School of Business.

Goldstein, D. G. (2003). Risk, Uncertainty, and Consumer Behavior. London Business School.

Goldstein, D. G., Johnson, E. J. & Sharpe, W. F. (2003). An interactive tool for profiling attitudes of consumers of risk-related products. Twenty-Fifth Marketing Science Conference, University of Maryland.

Goldstein, D. G. (2002). Simple heuristics for decision making. Center for the Decision Sciences. Columbia University.

Goldstein, D. G. (2002). Reasoning by recognition. Columbia University Social Science Network.

Goldstein, D. G. (1999). Decision making in improvisational settings. 107th Annual Convention of the American Psychological Association. Boston.

Goldstein, D.G. (1999). Less-is-more effects in the Real World. Bi-annual Conference on Subjective Probability, Utility and Decision Making. European Association for Decision Making. Mannheim, Germany.

Goldstein, D.G. (1999). Models of ecological rationality: The recognition heuristic. Psychological Colloquium, Free University of Berlin.

Goldstein, D. G., Sharpe, W. F., & Blythe, P. W. (1999). The distribution builder: An interactive tool for assessing investor risk preferences. The Third International Stockholm Seminar on Risk Behavior and Risk Management, Stockholm, Sweden.

Goldstein, D. G., Blythe, P. W. & Sharpe, W. F. (1999). Assessing the risk preferences of individual investors. International Association for Research in Economic Psychology XXIVth Annual Colloquium, Belgirate, Italy.

Goldstein, D. G. (1999). Group report on why and when simple heuristics work. Dahlem Conference on Bounded Rationality. Berlin, Germany.

Goldstein, D. G. (1998). Empirical evidence of less-is-more effects. Society for Judgment and Decision Making Conference. Dallas.

Goldstein, D. G. (1998). Models of bounded rationality: The recognition heuristic. Department of Economics. Harvard University.

Goldstein, D. G. (1998). Three visions of rationality. Department of Cognitive Sciences. Brown University.

Goldstein, D. G. (1998). Inference from ignorance: The recognition heuristic. Twentieth Annual Conference of the Cognitive Science Society, Madison, WI.

Goldstein, D. G. (1998). The recognition heuristic: How to exploit a lack of knowledge. Department of Psychology, Stanford University.

Goldstein, D. G. (1998). Making good inferences with missing information and very little computation. Seminar on Computational Learning and Adaptation, Center for the Study of Language and Information, Stanford University.

Goldstein, D. G. (1998). Models of bounded rationality for inference. Decision Analysis Working Group, Department of Engineering-Economic Systems and Operations Research, Stanford University.

Goldstein, D. G. (1998). Economic inferences based on mere recognition. Workshop on Individual Differences in Economic Behavior and Games. International Center for Economic Research. Turin, Italy.

Goldstein, D. G. (1997). Reasoning the fast and frugal way. Presentation to the Max Planck Institute for Human Development, Berlin, Germany.

Goldstein, D. G. & Gigerenzer, G. (1997). Recognition: How to exploit your own ignorance. Poster presentation. The 1997 Meeting of the Society for Judgment and Decision Making, Philadelphia, Pennsylvania.

Goldstein, D. G. (1997). Reasoning the fast and frugal way: Models of bounded rationality. Behavioral Science Workshop, Graduate School of Business, The University of Chicago.

Goldstein, D. G. (1996). Recognition as a fundamental heuristic for inference: How organisms exploit their own lack of knowledge to make fast and accurate inferences. The 1996 Meeting of the Society for Judgment and Decision Making, Chicago, Illinois.

Goldstein, D. G. (1996). The fast and frugal route to reasoning: Models of bounded rationality. British Psychological Society Third International Conference on Thinking. University College, London, England.

Goldstein, D. G. (1996). How the computer created cognitive psychology. British Psychological Society Third International Conference on Thinking. University College, London, England.

Goldstein, D. G., Gigerenzer, G. & Miller, G. F. (1996). The adaptiveness of recognition. Thirteenth Biennial Conference of the International Society for Human Ethology, Vienna, Austria.

Goldstein, D. G. & Gigerenzer, G. (1996). Satisficing inference and the perks of ignorance. Eighteenth Annual Meeting of the Cognitive Science Society, San Diego, California.

Goldstein, D. G. (1996). How to exploit the structure of environments to achieve near-optimal reasoning: Satisficing algorithms that stand up to rational favorites. International Society for Ecological Psychology Annual Meeting, Hartford, Connecticut, 1996.

Goldstein, D. G. (1995). Models of bounded rationality for inference: Dealing with constraints of limited time and knowledge. The 15th Annual Meeting of the Society for Subjective Probability Utility and Decision-Making, Jerusalem, Israel.

Goldstein, D. G. (1995). The less-is-more effect in inference. Poster presentation, The 15th Annual Meeting of the Society for Subjective Probability Utility and Decision-Making, Jerusalem, Israel.

Goldstein, D. G. (1994). The less-is-more effect in inference. Third Practical Aspects of Memory Conference. College Park, Maryland.

Goldstein, D. G. (1994). The recognition principle. Northwestern University, Evanston, Illinois.

Goldstein, D. G. (1991). Language processing with push-down automata. Department of Linguistics and Computer Science. Université de Provence, Aix-en-Provence, France.

Martignon, L., Hoffrage, U., & Goldstein, D. G. (1999). Environment structures that influence heuristic performance. The 1999 Meeting of the Society for Judgment and Decision Making, Los Angeles, California.

Czerlinksi, J., & Goldstein, D. G. (1996). Attractiveness: Some cues weigh infinitely more than others. The 13th Biennial Conference of the International Society for Human Ethology, Vienna, Austria.

Czerlinski, J., Goldstein, D. G. & Gigerenzer, G. (1996). Models of bounded rationality for inference: dealing with constraints of limited time and knowledge. The 38th Tagung experimentell arbeitender Psychologen, Eichstaett, Germany.

Czerlinski, J., Gigerenzer, G., & Goldstein, D. G. (1996). When it pays to be a lazy thinker. Poster at the Workshop on Evolutionary and Ecological Modeling, London, England.

Teaching

Instructor

Marketing Strategy (MBA Core). London Business School. 2005-
Marketing Strategy (Executive MBA). London Business School. 2005-
Marketing Theory (PhD). London Business School. 2006-
Online Advertising (Executive Education). London Business School (sessions). 2006-

Guest Lecturer

Advertising Management. Columbia University GSB. 2006. Guest lecturer.
Managing Brand Identity and Experience. Columbia University GSB. 2004. Guest lecturer.
Customers and Markets. Columbia University GSB. 2003-4. Guest lecturer.
Leadership Core. Columbia University GSB. 2003-4. Guest lecturer.
Power and Influence. Columbia University GSB. 2003-4. Guest lecturer.
Groups and Teams. Columbia University GSB. 2003-4. Guest lecturer.
Neural Networks I & II. University of Chicago. 1995. TA.
Introduction to Behavioral Research. The University of Chicago. 1993-4. TA.
Mathematics, Computer Science, French. 1992. Volunteer Community Tutor.

Advising

Ph.D.: Iveta Simonyan
Ph.D. External Examiner: Mercè Roca
Research Interns: Konstanze Albrecht, Beatrice Belizaire, Isaac Dinner, Wendy Garrido, Kelsey Heinze, Peggy Hu, Besir Wrayet.
Second Year Projects & Management Reports: 4 students (2006), 10 students (2007)

Languages

French (Highly proficient. High Pass on University of Chicago proficiency exam).

German (Highly proficient. High Pass on University of Chicago proficiency exam).

Spanish (Moderate. Six years of study).

Large-Scale Computer Programs

DISTRIBUTION BUILDER (with William Sharpe and Phil Blythe) - An interactive tool for assessing investor risk attitudes as well as the pricing and computation of dynamic investment strategies. (Java, over 2000 lines).

INFER – a simulation environment for developing and testing models of inductive inference. (C and Mathematica, over 2000 lines.)

DM_DOLLAR – tests heuristic methods for forecasting exchange rates between German marks and US dollars. (Perl, over 1000 lines.)

STRUCTURALIST GILLIGAN – a case-based engine to predict story outcomes in the domain of television sitcoms. (LISP, over 2000 lines.)

Employment

Columbia University, NY, NY. Associate Director of the Center for the Decision Sciences. September 2002 -

Fatwire Corporation, NY, NY. Director of Business Development. Director of Products. Jan 2000 – August 2002.

Computer College of Silicon Valley, Menlo Park, CA. Senior Java Instructor. Winter - Spring, 1998.

Rolling Stone Magazine, NY, NY. Web developer (www.rollingstone.com); Perl, cgi-bin and HTML programmer. Per contract, 1997.

Fairchild Publications, NY, NY. Web site developer (for America Online); Perl, cgi-bin and HTML programmer. December 1996.

Max Planck Institute for Psychological Research, Munich, Germany. Unix system administrator; web site developer; Perl, UNIX shell and HTML programmer. 1995 - 1996.

Signature Group, Shaumburg, IL. Internet web site developer (www.netsite.com); Perl, UNIX shell, cgi-bin and HTML programmer. Summer 1995.

Gigerenzer Lab, Department of Psychology, University of Chicago. Simulation research programmer (C, LISP, Mathematica); Local area network administrator. 1993 - 1995.

Regier Lab, Department of Psychology, University of Chicago. Neural net and UNIX shell programmer. Winter - Spring 1995.

Barsalou Lab, Department of Psychology, University of Chicago. Multimedia programmer. Summer 1992.

Center For Applied Linguistics, Washington, DC. Local area network supervisor; database programmer. Summers 1991-1992.

Dictionary of American Regional English, University of Wisconsin--Madison. Volunteer research assistant. 1991.

Laboratory of Clinical Studies, National Institute of Alcohol Abuse and Alcoholism Intramural Research Program, National Institutes of Health, Bethesda, MD. Research assistant. Summer 1987.

Trivia

Worked internationally as a theatre director. 1994-2005.

References

Professor Eric J. Johnson, Marketing, Columbia University Graduate School of Business, New York, NY 10027

Professor Elke U. Weber, Management, Columbia University Graduate School of Business, New York, NY 10027

Professor William F. Sharpe, Department of Finance, Graduate School of Business, Stanford University, Stanford, CA 94305

Professor Gerd Gigerenzer, Max Planck Institute for Human Development, Lentzeallee 94, 14195 Berlin, Germany

Professor Steven M. Stigler, Department of Statistics, University of Chicago, Chicago, IL 60637

Dr. Mark Fasciano, CEO, Fatwire Corporation, 330 Old Country Road, Suite 207, Mineola, NY 11501.