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July 28, 2004
Decision Making Styles to Figure into US Presidental Election
Will decision making styles figure into who the US chooses as a president? This question is taken up in a recent Wall Street Journal article:
For those without WSJ access, an exerpt:
[While they differ on issues, t]here is also a big difference in their decision-making styles. Mr. Bush often makes quick judgments. Mr. Kerry likes to immerse himself in detail, read extensively and consult a wide circle of advisers before making a decision.
Mr. Bush paints in black and white, Mr. Kerry in shades of gray. Mr. Bush establishes broad principles and sticks to them. Mr. Kerry is willing to tack with changing conditions.
Posted by dggoldst at 12:08 PM | Comments (0)
Encyclopedia: Decision Theory
WHAT IS THE ENCYCLOPEDIA?
Decision Science News draws upon theory and method from a range of social and behavioral science disciplines such as economics, psychology, political science, marketing, management, and beyond. The Encyclopedia entries we present here offer a reference containing information on terms, theories, people and concepts within these fields. By providing this easily-accessible resource, we hope to encourage and facilitate interdisciplinary understanding.
Decision Theory: Decision theory is a body of knowledge and related analytical techniques of different degrees of formality designed to help a decision maker choose among a set of alternatives in light of their possible consequences. Decision theory can apply to conditions of certainty, risk, or uncertainty. More...
Posted by DSN at 09:41 AM | Comments (0)
July 26, 2004
AMA Summer Educators' Conference
ANNOUNCEMENT FROM THE AMERICAN MARKETING ASSOCIATION SUMMER EDUCATORS' CONFERENCE
Dear Colleagues,
On behalf of the AMA Academic Council (the leadership group of the AMA Academic Division), I want to take this opportunity to welcome you to the home page for the 2004 AMA Summer Marketing Educators’ Conference, which is taking place August 6-9 at the Boston Marriott Copley Place.
Conference co-chairs Ken Bernhardt, Jim Boles, and Pam Ellen, all of Georgia State University, along with an outstanding group of track chairs, have assembled a program that can only be described as truly superb. The theme of the conference is “Enhancing Knowledge Development in Marketing,” and this theme is well-supported by the sessions within the program.
In particular, a number of special sessions feature multiple perspectives from practitioners, academicians, and policy makers, focusing on issues that are the subject of contemporary debate and research in marketing. For example, in an opening session one firm, VIA, will discuss how they practice integrated brand building. Another session features a panel of industry experts examining the topic of marketing metrics to reinforce what we are finding from our own research and teaching---marketing performance does indeed matter and the use of such performance metrics is becoming increasingly important.
On the customer side, several sessions will address the issues of customer loyalty and customer relationship management (CRM). Another session focuses on the important subject of privacy from three different perspectives: industry, academia, and public policy making.
Overall, the conference offers programming that is of strong interest to marketers across a wide spectrum of specializations. As you peruse the program, you will immediately notice the richness of topics and impressive array of scholars representing both the paper and panel sessions. A variety of SIG-sponsored sessions add great value to the program by promoting opportunities for networking with colleagues who share similar interests.
After reviewing the program that Ken, Jim, Pam, and the track chairs have assembled, I’m sure you will agree that the 2004 Summer Educators’ Conference is a high value-adding event for marketing academicians. I hope you will join us in Boston.
Best Wishes,
Greg W. Marshall, President
AMA Academic Division
For more information see http://ecommerce.ama.org/summered/
PROGRAM COMMITTEE
Conference Co-Chairs
Kenneth L. Bernhardt, Georgia State University
James S. Boles, Georgia State University
Pam Scholder Ellen, Georgia State University
TRACK CHAIRS
Consumer Behavior
Peter A. Dacin, Queens University
Global and Cross-Cultural Marketing
Jerome Williams, University of Texas at Austin
Societal, Public Policy and Ethical Issues
Debra J. Ringold, Willamette University
Marketing Communications as Integrated Brand Building
Chris T. Allen, University of Cincinnati
E-Commerce and Technology
V. Kumar, University of Connecticut
Rajkumar Venkatesan, University of Connecticut
Product Management/New Product Development/Entrepreneurship
Anthony Di Benedetto, Temple University
Channels of Distribution/Retailing/Supply Chain Management
David Gilliland, Colorado State University
Stephen Kim, Oregon State University
Business-to-Business Marketing and Organizational Buying Behavior
Michael D. Hutt, Arizona State University
Beth Walker, Arizona State University
Marketing Research/Marketing Intelligence
Charlotte Mason, University of North Carolina
Marketing Strategy/Marketing Management
Rohit Deshpande, Harvard Business School
Sales and Sales Management
John (Jeff) F. Tanner Jr., Baylor University
Service Marketing
Scott Kelley, University of Kentucky
Marketing Education/Teaching Innovation
William D. Perreault, University of North Carolina – Chapel Hill
SIG Session Coordinators
Gloria Barczak, Northeastern University
Fareena Sultan, Northeastern University
Posted by DSN at 10:10 AM | Comments (0)
July 21, 2004
ACR Conference Announcement
ASSOCIATION FOR CONSUMER RESEARCH ANNUAL CONFERENCE OCTOBER 7-10, 2004 IN PORTLAND, OREGON
The Association for Consumer Research announces a call for papers for its Annual Conference to be held October 7-10, 2004, at the Hilton Portland and Executive Tower in Portland, Oregon, USA. Portland is situated at the confluence of the Columbia and Willamette rivers and the conference hotel is located in the downtown area, nine miles from PDX airport. The city center is served by excellent public transportation. The brand new Portland Streetcar and the clean MAX Light Rail share the streets with cars, bicyclists and the occasional tourist. Both stop within 2-3 short blocks from the hotel.
Portland has a cornucopia of attractions. It is a magnet for world-class chefs who revel in creating menus of salads of fresh-picked arugula and chervil, spiked with hazelnuts and local cheeses, and entrees of alder-smoked salmon, Dungeness crab, razor clams and morel mushrooms. Naturally, seafood is just the start of Portland’s citywide menu, which features more than 40 different types of cuisine. To accompany your meal, there is Oregon wine (the Pinot Noir is among the finest in the world) or one of the handcrafted beers that places Portland at the center of America’s craft-brewing movement. Between meals, head to Powell's City of Books, the world's largest independent English language bookstore. Grab a map of the bookstore to help you navigate through the sea of books that spans three floors of an entire city block. The Portland area is home to an unrivaled number of open spaces and boasts an incredible range in size, from the 5,000-acre Forest Park (America’s largest urban wilderness) to tiny 24-inch Mill Ends Park. An easy way to see those parks is on two wheels. Bicycling magazine recently ranked Portland the United States’ top cycling city two years running. You can also get an early start on the ski season at Mt. Hood, a short drive from Portland. Mt. Hood boasts the longest ski season in the US at 345 days a year. Further, you can marvel at the natural wonders of the Columbia River Gorge, only a 45-minute drive from Portland.
Conference Objectives
The 2004 Conference will provide a forum for the presentation and discussion of original, theoretically rigorous research on consumers and consumption. In addition, the conference co-chairs, Geeta Menon and Akshay Rao, wish to enhance the visibility of the consumer behavior discipline through the presentation of rigorous research on topics of contemporary interest. For instance, the coincidence of the conference with the U.S. Presidential election season provides an opportunity for the presentation of research on a variety of issues related to the consumption of political candidates and ideology, as well as other aspects of political choice such as voter apathy, the influence of the media on voter informedness, and the like. Similarly, rigorous research on issues of consumer welfare in the public policy domain is particularly encouraged.
Program Structure
As in the recent past, there will be four main forums for the presentation and discussion of research and scholarly thought:
Special Topic Sessions provide opportunities for focused attention on cutting-edge and important topics. Successful sessions offer a coherent perspective on emerging substantive, theoretical, or methodological issues.
Competitive Paper Sessions include papers that represent the completed work of their authors. The program co-chairs assign accepted papers to Conference sessions that reflect similar scholarly interests.
Working Paper Track: Participants typically present preliminary findings from the early stages of a research program. Authors distribute their papers and display their findings poster-style in a plenary session.
Roundtables: Encourage intensive participant discussion of consumer research topics and issues.
Film Festival: As in the previous few years, short films related to consumer behavior and consumption will be shown throughout the conference. Please check the Call for Entries here [or as a downloadable MSWord file here].
Submission deadlines for ACR 2004 have passed.
Posted by dggoldst at 12:28 AM | Comments (0)